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Product Marketing Manager

Marketing

Description

Papaya, one of the world's fastest-growing mobile gaming companies, is seeking a talented and experienced Product Marketing Manager to join our rapidly expanding team.

Responsibilities

  • Create and implement product marketing strategies to drive awareness, adoption, and growth.
  • Develop compelling messaging and consistent positioning to communicate product value.
  • Use market research to guide marketing product strategies and stay ahead of trends.
  • Plan and execute go-to-market plans, ensuring team alignment and targeted marketing efforts.
  • Manage marketing campaigns across various channels, collaborating with creative & UA teams 
  • Stay updated on industry trends, competitor activities, and best practices.
  • Analyze campaign performance and adjust strategies as needed.

Requirements

  • Bachelor's degree in marketing or a related field.
  • 2-3 years of experience in product marketing, preferably within the gaming industry.
  • Strong analytical and communication skills.
  • Proven track record of successful campaign execution.
  • Ability to manage campaigns end-to-end with multiple stakeholders.
  • Ability to thrive in a fast-paced environment and adapt to changing market conditions.
  • Native English proficiency.
  • Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM software) and an understanding of digital marketing tactics.
  • Deep understanding of the gaming industry, including player demographics, key market trends, and major industry players - Advantage