Retargeting Campaign Manager

Marketing

Description

Papaya is a TLV-based mobile games market leader with one of the fastest growth rates in the market and millions of players worldwide.

We’re looking for a passionate Senior Retargeting Manager who’s eager to establish themselves as a significant building block in a marketing team.In this role, you will plan and execute marketing strategies (retargeting and cross-promotion) and identify the best actions to drive high-quality users and revenue for our games. It will involve being a critical part of the marketing team, planning the short and long-term growth strategies for our mobile games, guiding the creative team, analyzing and collaborating with other teams to target the most relevant users to our games and bring them back.

Responsibilities

  • Drive the mobile growth strategy for multiple mobile games.
  • Hands-on campaign management on various mobile ad networks. Perform campaign optimization with respect to bidding strategies, creatives, costs, geography, and platform considerations to meet company goals.
  • Build and maintain strategic relationships with key partners.
  • Regularly research and test new traffic sources, technology, and formats to meet the marketing targets.
  • Data Analysis (Identifying trends, opportunities, discrepancies).
  • Guide the creative team to create new concepts, and iterate based on the performance of the creatives.
  • Effectively communicate campaign performance with the team and the management team on a regular basis.

Requirements

  • 2+ years of experience in performance marketing – running UA and Retargeting campaigns, in the gaming industry.
  • Campaign management on self-served platforms - a must.
  • Media buying and network relationship management experience with budgets of over $1M/month.
  • Highly analytical and technical: Understands components of ad calls across various channels.
  • Ability to manipulate and analyze large quantities of data and present it in reports.
  • Deep understanding of mobile attribution.
  • Strong organizational, analytical, thinking outside the box, and problem-solving skills.