When The Game Meets Glam 

Meet PAPAYA Beauty Madness, our newest tournament experience in partnership with Yves Rocher. We’ve taken our most iconic tournament format, PAPAYA Weekend Madness, and turned it into a 10-day, high-gloss, thrill-fueled celebration in partnership with the global French beauty house, Yves Rocher.

Here in PAPAYA, we’re not new to big moments. But Beauty Madness is our first-ever sponsored tournament and the largest PAPAYA Weekend Madness yet. 

The grand prize? $10,000 cash and a five-day Paris getaway for two - just one part of a $50,000 prize pool.

The tournament unfolds in a Yves Rocher–inspired game world, seamlessly transformed through real-time, beauty-infused enhancements powered by our LiveOps engine. Botanical backdrops evolve with each stage, special animations respond dynamically to gameplay, and every design detail is calibrated to amplify immersion and pace - merging aesthetic pleasure with competitive intensity.

This isn’t just a theme - it’s a fully orchestrated, beauty-powered play experience.

The Secret Sauce: LiveOps

Our real-time tech abilities let us update the tournament on the fly, meaning every challenge, boost, and prize drop can shift based on what the player loves. It’s fast, reactive, and keeps things fresh every second you’re in-game.

From surprise unboxings to community-wide shoutouts, Beauty Madness isn’t just a competition - it’s a living, breathing event.

Beauty That Plays Well With Others

Yves Rocher brings more than botanical beauty to the table - it brings legacy. With over 60 years of plant-based skincare innovation and a deep commitment to sustainability, the brand is making a powerful return to the U.S. market.

It's passion for beauty that feels as good as it looks - the perfect partner for a new kind of play.

What’s Next?

Beauty Madness is just the start. Our players community helped shape this event - through their wish lists, their feedback, and their playstyles. And they’ll help shape what comes next. 

We’re building a movement where every competition is crafted to feel personal, shareable, and unforgettable.

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